Google Rolls Out Click To Chat Ad Extensions
I was running a search for a brand I am researching and chanced upon an adwords ad extension click to chat. Pretty cool. I don't know how useful it is, but definitely cool. It grabs the eye and gives...
View Article#SuperBowl Advertisers Turn To PPC Advertising To Capture Big Game Searchers
The 2014 Super Bowl is upon us and it’s always interesting to see how advertisers try to capture the value they create with their Super Bowl campaigns. This year the big game will be winning mobile...
View ArticleKeep This In Mind and You’ll Have a Winning PPC Advertising Strategy
PPC Advertising Strategy -Create a Story That Flows from David Melamed Here is how you need to think about paid search. You are telling a story. You are engaged in a one on one conversation. The...
View ArticleWhy Losing Money on PPC is a Good Idea
“The Purpose of a New PPC Campaign is not to turn a profit; It is to prove or disprove which keywords will work best for you long term. ” -David Melamed If you are like me, you hate losing money more...
View ArticlePaid Search Saves Lives
It’s not everyday that you get a call from a client telling you that your SEM campaigns actually saved someone’s life. I am not talking about a client saying, “hey, you are a lifesaver.” That actually...
View ArticleThe CIA, Hedgefunds, and Online Marketers All Have This Problem. Here’s The...
Read the words in the triangles above: I’ll explain why in a couple moments. A few days ago I got a text message from a friend who owns a hedge fund and happened to be in town for the day asking if I...
View ArticleThe Most Clever PPC Advertisement in 2015
I saw a really awesome ppc ad today and thought I would share. Writing PPC ads is one of the most important functions of a PPC specialist and is one the highest impact areas of optimization. In some...
View ArticlePPC Bidding Strategies: Getting Five Cent Clicks In The Most Expensive Niches
Every time I setup a new clients adwords or bing advertising account I am faced with a very interesting Dilemma. Most of my client work in niches with top position clicks running as high as $65 to as...
View ArticleMarketing Just Got Smarter and So Can You With Enhanced Campaigns For Adwords
[kc_heading_pac_3_headline_main size=”32″ color=”#C00″ ]One Small Step For Advertisers, One Huge Leap For Conversion Rates…[/kc_heading_pac_3_headline_main] The holy grail of all marketing and...
View ArticleAre You Ready For Big Google Updates To Panda and Penguin?
If you haven’t been cleaning up your link profile and focused your efforts on creating high quality content, high engagement sites, a great user experience, and of course attracting natural links, you...
View ArticleGoogle Rolls Out Click To Chat Ad Extensions
I was running a search for a brand I am researching and chanced upon an adwords ad extension click to chat. Pretty cool. I don't know how useful it is, but definitely cool. It grabs the eye and gives...
View ArticleWhats The Difference Between a Ten Million Dollar Business and a Billion...
The story goes that Dennis was looking for a Diamond engagement ring for his fiance, and was speaking with Jerry the Jeweler, who promised him the ring for below cost. When Dennis inquired about how...
View ArticleTwo Negative Keyword Tools I Can’t Live Without
I spent most of the day today building out a PPC campaign for a new client in a very specialized B2B market. His big challenge is that while he only services commercial clients, many of the search...
View ArticleHow To Reach Buyers Searching For Commercial Real Estate With Actual Purchase...
Today Google Adwords rolled out a new feature for targeting in their display network that focuses on “In-Market Buyers” and avoids paying for impressions and clicks for all the other people who are...
View Article#SuperBowl Advertisers Turn To PPC Advertising To Capture Big Game Searchers
The 2014 Super Bowl is upon us and it’s always interesting to see how advertisers try to capture the value they create with their Super Bowl campaigns. This year the big game will be winning mobile...
View ArticleAre You Spending Too Much on Your PPC Bids? The Big Myth PPC Management...
I made a big mistake this week. Luckily I caught it today and managed to fix it. I was optimizing a clients campaigns and noticed one keyword was producing conversions at a much higher rate than any...
View ArticlePlace Your Ads on Real Birds – Adwords April Fools Prank
I was trying to create some display ads for a client when I found this new adwords feature which i can only hope is an April Fools prank. I clicked through to see what it lets me do and it looks like...
View ArticleKeep This In Mind and You’ll Have a Winning PPC Advertising Strategy
PPC Advertising Strategy -Create a Story That Flows from David Melamed Here is how you need to think about paid search. You are telling a story. You are engaged in a one on one conversation. The...
View ArticleConfessions of a PPC Consultant
“The Purpose of a New PPC Campaign is not to turn a profit; It is to prove or disprove which keywords will work best for you long term. ” -David Melamed If you are like me, you hate losing money more...
View ArticleMinecraft and Microsoft Use PPC (on Google) To Maximize Press Exposure
If you are following tech news today, you will see the official announcement that Microsoft Bought Minecraft. The story is semi interesting, but what stood out for me was when I googled Minecraft this...
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